December 28, 2016

PROVIDING A FRICTIONLESS BANKING EXPERIENCE: WHAT BANKS CAN LEARN FROM APPLE

Providing a Frictionless Banking Experience: What Banks Can Learn from Apple

December 28, 2016

By Joe Salesky
As the pace of change in the financial services industry continues to escalate, banks are faced with the dilemma of staying relevant while continuing to grow profitability in an increasingly competitive marketplace.

Hindered by “stove-piped” legacy systems that fail to provide bankers with a unified ability to view and do more to meet their customers’ wants and needs, institutions are due for improvements if they intend to retain their customers. Something’s gotta give when it comes to how banks engage and expand product relationships with their customers in a more unified manner across both digital and assisted channels.

This isn’t to say that banks haven’t evolved over time—they certainly have. The financial industry has gone through two distinct phases of adaptation thus far and has the means to continue on that trajectory. In the beginning, the bank’s bedrock was its branch.

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